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What is the Boutique & Luxury Lodging Association?
The world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.
Leaders of the Boutique Community
Atit Jariwala
Founder
Walker Hotels
Samantha Ahuja
Shareholder
Greenberg Traurig
Sam Bakhshandehpour
CEO
José Andrés Group
Mary Rogers
Managing Director
Montage International
Featured Hotel Members
Featured Vendor Partners
BLLA Events
The Boutique Hotel Investment Conference
June 4, 2025
The investment gathering for boutique hoteliers and the greater hospitality investment community.
Tickets Available
"The organization is a valuable support platform for our dynamic industry. BLLA's creative approach to generating thought-provoking programming and opportunities for the Boutique lodging sector to come together and share ideas and inspirations is unparalleled."
— Kevin O'Shea, Co-Founder, Salt Hotels